Suggested Information to Include in the FREE Listing You Create For Your Amateur Sport/Rec Organization

It’s so easy! After you’ve created your account and are ready to edit your listing, just cut and paste directly from your existing website, Facebook Page or Instagram Account. Below, we recommend organizing and sharing information about your program into easy-to-read segments. Users, who click on your listing, will be able to find the information they need and contact you directly.

Sportall Tip! – Now that you own your listing, you can update it, change it and modify it – 24/7. This is fantastic if you have an announcement to make, offer new programing or if your regular website goes down for any reason.

About: Example: Aurora Soccer Club | Youth Soccer in Aurora Ontario. When you list your organization this way, it is more SEO-friendly. Then, Provide a brief description of your organization, values, mission and history.

Who you Serve: Provide a brief description of the age groups you serve with your programs, genders and levels of skill (introductory, new to the sport, houseleague, recreational, competitive, select, rep). Sportall Tip! – include the actual ages of the divisions within your program. If people are new to a sport they may not know the nomenclature of how your sport defines it’s age divisions (Bantam, AAA, U9 for example). Example: “Aurora Soccer Club offers youth soccer programs in Aurora, Ontario for players ages 5–18.” This also makes your listing more SEO-friendly so that people will find you more easily on Google.

What is offered: Provide brief description of the type of programing offered, the type of coaching you offer, if teams are formed, is it an individual sport, are participants required to travel or buy their own gear/uniforms. Sportall Tip! – Include a short callout in your listing like “Insurance & Safety Practices in Place”. Strong teams, clubs & leagues pair proper insurance coverage with thoughtful policies and clear communication.

Where it is offered: Help provide a brief description of where the activities take place, where your main point of contact is located. People who are looking will want to know if additional travel is required to get to various games, practices and/or tournaments.

When it is offered: Help provide a brief description of when the activities take place, what days of the week, what hours of the day, and what season of the year. It is helpful for families to know when registration takes place and when the activities take place, if they are different. Sportall Tip! We can’t stress enough that people search out programs that are offered on the exact days they have free time, so sharing the days your program runs is important.

Costs: Help provide a brief description of the total costs to register and take part in your program and what additional costs may be required. It is helpful to share information if your organization offers discounts, bursaries and grants to take part. Sportall Tip! If you are offering FREE programing, it is really recommended to emphasize FREE!

Registration: Sportall Tip! – Provide link to go directly to your registration page on your website and/or email/contact information to make a direct connection to register with your program.

Amenities/Extra Features: It is insightful to share any special information about amenities your program offers such as parking, on a bus route, washrooms, well-lit, pick-up/drop-off services, wheelchair accessibility, programing for participants with disabilities, accredited coaching/officiating and inclusive programing.

Selecting the Image to Upload: Many groups will share their team/league’s logo. We always recommend sharing a photo that best reflects the community you serve and the programing you offer. Rather than using AI imagery, real photos are best. Sportall Tip! – create a collage of multiple images of your members in action and include your logo in the collage.