Sportall Community & Family Filter – Government of New Brunswick – Let’s Get Moving – Physical Activity Strategy
Why This Report Matters
Government of New Brunswick’s Let’s Get Moving New Brunswick report highlights something many communities already feel:
Participation isn’t just about programming.
It’s about access, awareness, alignment, and sustainable infrastructure.
The report takes a province-wide look at how sport and recreation can better serve New Brunswickers — across age groups, communities, and ability levels.
👉 Read the full report here:
25-01928-strategy-en.pdf
This Community & Family Filter translates the key insights into practical, grassroots action.
The Big Takeaways (In Plain Language)
Here’s what stood out:
- Participation barriers are multi-layered — cost, transportation, awareness and coordination all matter.
- Smaller and rural communities face unique access challenges.
- Collaboration between organizations is essential.
- Infrastructure isn’t just facilities — it’s systems, communication and support.
- Sustainable growth requires more than short-term solutions.
The report reinforces a simple truth:
Participation doesn’t grow by accident. It grows by design.
🏟 If You Run a Community Group…
Here’s what this means at the grassroots level.
1️⃣ Visibility Is Participation Infrastructure
If families don’t know you exist, they can’t join.
Make sure:
- Your contact information is easy to find.
- Your program descriptions are clear.
- Your values are visible.
- Your registration process is simple.
Discovery is the first step to inclusion.
2️⃣ Collaboration Beats Isolation
The report highlights alignment across organizations.
Consider:
- Partnering with nearby clubs.
- Sharing equipment or space where possible.
- Coordinating schedules to reduce overlap.
- Referring families to other programs when appropriate.
A connected ecosystem is stronger than individual silos.
3️⃣ Reduce Friction Wherever Possible
Small changes can increase participation:
- Offer flexible payment options.
- Communicate clearly about financial support.
- Adjust scheduling to reflect family realities.
- Make onboarding welcoming and simple.
Sometimes growth isn’t about adding more — it’s about removing barriers.
👨👩👧 If You’re a Parent (or Looking to Join)
This report speaks directly to families, too.
1️⃣ You’re Not Alone If Access Feels Complicated
Transportation, cost, and time are real challenges.
Advocate for clarity.
Ask programs about support options.
Seek collaboration between organizations.
2️⃣ Explore What’s Already Available
Many communities have hidden gems:
- Emerging sports
- Cultural recreation groups
- Multi-generational programming
- Low-cost initiatives
Sometimes the opportunity exists — it just hasn’t been visible.
3️⃣ Your Feedback Matters
Reports like this are shaped by community voices.
If something makes participation difficult, speak up.
If something works well, celebrate it.
Participation grows when communication flows both ways.
✔ 3 Things You Can Do This Week
If You Run a Group:
- Review your online visibility from a first-time family’s perspective.
- Reach out to one neighboring organization to explore collaboration.
- Clarify one barrier that you can reduce immediately.
If You’re a Parent:
- Search for one new activity in your community.
- Ask a local group how they support access.
- Share a program opportunity with another family.
Small actions compound across a province.
The Sportall Reflection
Provincial reports set direction.
Communities create momentum.
The Let’s Get Moving New Brunswick report highlights that participation is a shared responsibility — between organizations, families, municipalities and provincial leaders.
Strong ecosystems are built when:
Research becomes action.
Collaboration replaces silos.
Visibility becomes intentional.
Infrastructure isn’t only bricks and mortar.
It’s the systems that help people find their way in.
And when participation becomes easier to discover, easier to access and easier to sustain — communities move forward together.
